Strategy
Cyan goes down first and everything else reads against it. Positioning, research and media planning — the cool layer the whole job sits on.
PLATE 1 / CYANC100 M0 Y0 K0
Advertising agency · Est. 2019 · 4-colour process · Runs daily
OVERPRINT is a press hall for brands. We separate your story into its process colours, run it heavy, and hand back campaigns with full ink coverage — no thin patches, no dry plates.
Cyan goes down first and everything else reads against it. Positioning, research and media planning — the cool layer the whole job sits on.
The loud pass. Campaign concepts, art direction and copy with enough pigment to stay vivid after ten thousand impressions.
Warmth and finish. Film, photography, print and motion, produced in-house so nothing gets lost between the proof and the run.
The key plate. Distribution, buying and measurement — the black that holds every other layer in register and gives the work its edge.
National rebrand and launch campaign for a sparkling water that refused to whisper.
Identity and always-on content system for an architecture collective that thinks in columns.
Poster-first campaign for an independent label's tenth anniversary season.
Route-launch platform for a regional airline that needed altitude on a short runway.
Digital fades. Ink soaks in. We make advertising with the density of a press run and the reach of a feed.
Fill in the ticket like you'd mark up a proof: what's the job, how big is the run, and where does it need to land. We'll come back with a first pass and a straight answer on budget.